Supporting eco-friendly and sustainable living
After the Rana Plaza tragedy in April 2013 and the death of more than a thousand factory workers, more consumers started questioning the real environmental cost of their clothes. This has led to an ethical clothing movement with more ethical fashion brands emerging.
Choosing an ethical fashion brand when building your green wardrobe, can make you look good with a clear conscience.
Can fashion be sustainable? The fashion industry and designers are known for creating trends that are very quickly taken up and followed by consumers. The industry is starting to realize that consumers are looking for more eco-friendly fashion products, so the trend is towards eco sustainable fashion.
On the one hand the interest in sustainable products and brands are increasing, but on the other hand, there is no decrease in the production of fast fashion items. So can two apparently distant worlds support each other and coexist?
The vicious circle of most consumers is to buy, wear it sometimes, throw it away and then buy again. This is a circle that is not good for our planet at all.
