With so many more consumers looking for eco friendly and sustainable products, the amount of “green” products available, have skyrocketed. But, unfortunately many people do not realize that many firms use greenwashing lies to make themselves look better, meaning greenwashing is using deceptive tactics. To address the issue of companies that use greenwashing tactics, a Terra Choice report identified seven sins greenwashing brands commit.
Before we look at the seven deadly sins greenwashing companies might use, let’s look at what is greenwashing and how greenwashing define certain marketing actions. Is it sustainable or greenwashing?